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How to create a brand identity online step by step

Updated: Feb 13, 2022

Let's face it, either you want to brand yourself or you want to create a business brand, the look and feel of your business branding—from your logo and typography to the packaging and customer experience style you choose—can both attract and influence those coveted customers and clients.

The truth is, the more cohesive and consistent your brand identity is, the easier it is for others to understand and connect with your company.

When creating a brand identity, you need to pick the right visuals and content to represent you, and maintain a consistent style and tone to support your business’ brand. Now, let's define brand identity!


What is Brand Identity

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.
To be simple, brand is a set of intangible assets of a company, service or product. It is a person’s gut feeling about a company. For exemple when you say Louis, this name automatically refers you to something.
Branding is a disciplined process involved in creating a unique name and image for a product, company or service in the consumers’ mind. It is a definition of an emotional relationship between customers and the business.

The purpose of brand identity

The main purpose is to setting guidelines and consistency.


Whether the product is a person, image, or an item, consistency exhibits product leadership, marketing, support, and operation.


Consistency in identity projects the corporate culture that surrounds the product.

Why is Brand Identity Important?

To answer this question, let's ask the following question:

Why is someone willing to pay thousands of dollars more for an infinity than for a Nissan? They’re visually the same product with the exception of some additional options and accessories. By the way, they belong to the same manufacturer!


A strong brand name and logo and/or image helps to keep your company in the mind of your potential customers. If a customer's happy with your products or services, a solid brand identity helps to build customer loyalty across your business.

Believe me, People like to be associated with “good” brands. People feels proud when talking about the products they buy. This feeling is even more, when the brand project a strong and high identity such as Apple.


In particular, brand identity help with these three key points.

  • Recognition and loyalty. With a strong brand identity, customers are much more likely to remember your business.

  • Experience and reliability. A strong brand identity creates an image of an established business that’s been around long enough to become well-known.

  • Differentiation. Companies are continually looking for ways to differentiate their brand’s identity from their competitors. A strong brand identity can make you stand out in a crowded marketplace.

 

What goes into building a brand identity?

In the