top of page

How to choose the right niche for your online business

Updated: Feb 13, 2022


It is crucial and critical that, before starting an online store, that you know the niche or the product you want to offer.


This includes also, the audience you want to target. Choosing the right product, niche and audience is a fundamental key for success.

However, there are two different approach about how to choose the product that will be the main offer to your public.

In this entry, we are going to talk particularly about:

  • How to target the right audience for your new online business

  • How to choose the right niche / product for your business and audience

  • How to build and create your business and brand identity

  • How to plan your marketing stratedy plan for your new business

  • How to plan the perfect SEO plan strategy to rank #1 on google, Bing and Yahoo

  • How and the A-Z steps to follow start and set up your new online business


Approach #1:

Follow your passion

Sell A Product That You Are Passionate About

This approach is very good when you already know about a topic, product and service that you love and just want to offer it to the public.

For example, since I was born, I find my both father and mother dedicating themselves to fashion.

It is something, I know and, if course I love.

Finding a product in this niche would be beneficial for me and, I would definitely feel myself in my skin.

Approach #2

Look For Cash

Sell A Product That Only Bring You Big Cash

This approach see business as opportunity.

Whenever and wherever you find a business opportunity, even though you do not know or it is something you do not like, you can make business with it.

The most important factor is earning big cash regardless I am passionate or not.


Combine Passion And Cash

Sell A Product That Combines Both Profitable And You Are Passionate About